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Blog & Insights

Need help with SEO in Oxfordshire?

Posted by Laurence, on June 27, 2018.

What, in your eyes, makes a specialist? Is it experience based or certain training? It’s good to know how others perceive each other. Someone who has at least 5-10 years actual, immersive experience Someone who understands search algorithms and can keep up with progressive trends and algorithm changes Someone who takes a realistic view of […]

Using Google Search Console with your website

Posted by Laurence, on March 5, 2017.

Managing your website with Search Console Search Console provides reporting, webmaster tools, and useful suggestions and resources to help get your content on Google Search. You can use Search Console for both websites and for apps. Sign up for Google Search Console if you haven’t already: it’s easy and it’s free. Daily Search Console reviews Google Search Console will […]

Adding your business on Google My Business

Posted by Laurence, on August 12, 2016.

How do I add my business to Google Maps? Google Maps is now part of the Google My Business dashboard – Google’s dashboard for managing and tracking your online presence. This includes Google Local (Google Maps), Google+, Google Analytics and also Google Adwords. As you’re looking to set up your Google Business listing, do remember […]

Moving to a .UK domain name

Moving to a .UK domain name

Posted by Laurence, on September 6, 2014.

Moving to a .UK domain name I have been thinking about moving my website from “laurencecaro.co.uk” to “carocreative.uk” for some time now and have finally managed to do so this weekend. Everything so far has gone well and Google has already started indexing my new domain. I think I’ll enjoy using carocreative.uk as my domain […]

Google Pigeon Update

How does the Google Pigeon update impact local searches?

Posted by Laurence, on September 2, 2014.

How does Google Pigeon impact local search queries? Google’s latest local algorithm update, “Pigeon”, took off in late July, 2014, affecting U.S. English queries. Local business website owners have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven-pack local results at all. Indeed, some are referring […]

Google Nose – Smelling is believing.

Posted by Laurence, on April 1, 2013.

The new scent-sation in search Coming to your senses: go beyond type, talk, and touch for a new notation of sensation. Your internet sommelier: expertly curated Knowledge Panels pair images, descriptions, and aromas. Take a whiff: the Google Aromabase – 15M+ scentibytes. Don’t ask, don’t smell: For when you’re wary of your query – SafeSearch included. Google NoseBETA leverages new and […]

Is Google launching penguin updates without informing us?

Posted by Laurence, on March 7, 2013.

This post was written by Amanda at Web Marketing Group. The author’s views below are entirely their own and may not reflect the views of Laurence Caro. Is Google launching penguin updates without informing us? Google pushing penguin updates without announcing them to the world, has been the latest conspiracy theory cooked up by nervous […]

8 Google Analytics tips for website owners

Posted by Laurence, on February 22, 2013.

Google Analytics is a fantastic piece of free on-line software which allows you to do a variety of research into your website visitor data. The information it provides is often overlooked by many users which can be a shame considering with just a few minutes a week reviewing the software  you can potentially triple the traffic to your […]