Local SEO – How To Make Your Site a Local Hit

Last updated: Friday March 09th 2012
Reading time: 5 minutes

Increasing demand for SEO

With the popularity of online marketing already gaining interests not only from large corporations but also from small enterprises the need for SEO has increased. Online marketing is becoming popular because of the fact that a large amount of revenue could be tapped from the online community. Indeed, the localised online marketing or search engine optimisation is becoming popular and relevant. This is the reason why a lot of small enterprises are acquiring the services of SEO companies and SEO consultants in order to put their online marketing plan into action. However, with the competition for general search engine optimisation becoming a lot tougher to compete with and with the fact that not all small enterprise would want to target a global audience, the acceptable method of marketing a website online is via local SEO. Local SEO is the term used to promote a business online to the targeted community or locality. The reason why a lot of businesses would like to limit their promotion to local SEO is because of the fact that their businesses can only cater to clients within their locality. Local SEO is quite different from the general SEO methods, this is because of the fact that you have to devise your methods focusing on the locality that you are targeting. The following are some of the strategies that would help you promote your business to the local online community:

1. Conduct a Localised Search whenever an SEO campaign is going to commence, conducting a research on the target niche would be the first step to do, for localised SEO this is also true however it is important to take into consideration the general language used in your target locality, apart from the fact that you should be researching on what people in your target locality is looking for. This way you could pattern the development of your website according the language and information needs of your target locality.

2. Design your Website according to the culture of your target locality believe it or not the colors and design of your website could spark the interests of particular people, it is because of this that you have to know the general color and design feel that are acceptable to the culture of your target audience, after gaining knowledge about the localitys acceptable color and design you can incorporate those into your website design. Colors and designs are markers that would help users or visitors to easily identify or recall your website.

3. Localise your domain if your target area for online promotion is localised to a particular community then you should also localise your domain name or your top level domain. For example, you would like to promote a website in the locality of the United Kingdom then the use of the top level domain .uk would be the best and relevant TLD to utilise. This way, your website would exude authority as well as relevance.Following these three simple steps could help catapult your website into a local online superstar.

About the author
Laurence

I am a 27-year-old WordPress web designer and SEO consultant based in Banbury, Oxfordshire, UK. I have designed and maintained sites with over 20,000 pages on large corporate websites, smaller small business sites, and tiny personal websites and blogs. I provide freelance WordPress web design services in my evenings and weekends and also work full time at Toast Design in Banbury. You can connect with me on Twitter, Facebook and on Google+.