Google Engage For Agencies Day Event – One Marylebone, London

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Last updated: Saturday November 24th 2012
Reading time: 6 minutes

My Day At The Google Engage For Agencies Event

Yesterday I attended my first Google Engage For Agencies Event at One Marylebone, London. The event was featured some great speakers covering a variety of different topics such as Best Practices For Mobile, Understanding Social, Key Adword Features For 2013 and much more. You can see the full agenda below.

The Agenda

1.30pm – 2.00pm – Registration/ Welcome To Engage
Jono Rourke – Google Engage for Agencies, UK and IE.
1.40pm – 2.00pm – Google Engage for Agencies
Evelyn OKeeffe – Google Engage for Agencies, EMEA.
2.00pm – 2.30pm – 7 Habits of Successful Agencies
Hosted by Raja Saggi – Head of SMB Marketing, UK and IE, Google with Chris Breikss – Co-Founder & President, 6S Marketing & Paul Jackson – Digital Marketing Consultant, Reload Digital.
2.30pm – 3.00pm – Best Practices For Mobile
Roisin Maguire – Online Conversion Expert, Google
3.00pm – 3.30pm – Sight, Sound, Action
Harry Davies – Head of Solutions Strategy UK, Google
3.45pm – 4.15pm – Sight, Sound, Action
Natalia Cano Marren – Product Marketing Manager, Social B2B EMEA, Google Ade Oshineye – Developer Advocate, Google
4.15pm – 5.00pm – Hangout on Air – Measuring Your Way to Success
Hosted by Jono Rourke – Google Engage for Agencies, UK and IE with Dee Aujla – Customer Solutions Consultant, Google & Ben Gott – Head of Analytics, Periscopix
5.00pm – 5.30pm – Key AdWords Features for 2013
Fintan Gillespie – Sales Agency Associate, Google
5.30pm – 5.40pm – Wrap Up
Jono Rourke – Google Engage for Agencies, UK and IE
3.00pm – 3.30pm – Sight, Sound, Action
5.40pm – 8.00pm – Party and Networking

Google Engage London One Marylebone

Some Great Takeaways From The Event

  • By 2013 more people will be using mobile to go online then desktop, there will be 1 mobile device per person on earth.
  • Only 10% of Google advertisers have a mobile site!
  • 40% of consumers will abandon a mobile site when it takes more than 3 seconds to load
  • Develop your mobile site whilst thinking about people with large hands and you can’t go wrong!
  • Consumers look for information on local business services all the time, have a mobile version of your site.
  • Make commands like proceed to checkout a different colour, barclay card considered a bad example of mobile!
  • Starting using HTML 5 in your mobile site.
  • Make it easy to convert a sale – have good flow, white space is key to good user exp see asks, The Guardian, BMW.
  • Make sure and have a link to your desktop version site as some users like pinch and zoom.
  • Mobile optimised sites will get a better quality score from Google.
  • Currys have gone with responsive design, getting good feedback.
  • Check out https://www.dollarshaveclub.com/ for good use of video to promote a business.
  • 55% of the world’s population use YouTube.
  • Theatre Royal Stratford is a good example of Google Plus and it’s Social Spine. See here.
  • Coca Cola, Fiat and Obama are all using Google hangouts.

Tweets From The Day – #googleengage

A Cool Google Flick Book Too!

At most events like this there is always an after party! Google went all out with this one! Free drinks, free food (tapas, thai and many more!), free bag printing and much more. Check out the cool Google flick book they printed for me!

Some More Cool Freebies!

Attendees also had the chance to pick up tokens by talking to Google staff and agents. These tokens could be used in exchange for great Google goodies! Checkout some of the cool bits I brought back!

It was also great to meet some really interesting people from Google and other agencies! It was great to meet our Google Business Manager at NeonLobster Design, Jamie King and also Liam Milner, Head Of Brainlabs Digital

Google Engage London One Marylebone Freebies

Nov 24th 2012
About the author
Laurence

I am a 27-year-old WordPress web designer and SEO consultant based in Banbury, Oxfordshire, UK. I have designed and maintained sites with over 20,000 pages on large corporate websites, smaller small business sites, and tiny personal websites and blogs. I provide freelance WordPress web design services in my evenings and weekends and also work full time at Toast Design in Banbury. You can connect with me on Twitter, Facebook and on Google+.