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Web Marketing

Web marketing has changed over the years, so it’s important to keep up with the latest trends. This category looks at the latest posts about web marketing.

SEO – there is so much more than blogging…

As part of an SEO campaign, fresh content can be posted in numerous forms; news, insights, white papers, how to guides, case studies etc. It is hugely important to have fresh content on any website. Why would Google rank a website that hasn’t been updated since 2015, for example, when competitor XYZ has new content, […]
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Dollar Shave Club’s F***ing Great YouTube Video

Useful Takeaways From Dollar Shave Club’s Great Ad How Dollar Shave Club uses humour, social media, and authenticity to nick traditional shaving titans and connect with customers…and get 7.5 million YouTube viewers! Ten years ago, Dollar Shave Club wouldn’t have stood a chance against the titans who control the men’s razor market. With only about $1 million in seed […]
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Google Engage For Agencies Day Event – One Marylebone, London

My Day At The Google Engage For Agencies Event Yesterday I attended my first Google Engage For Agencies Event at One Marylebone, London. The event was featured some great speakers covering a variety of different topics such as Best Practices For Mobile, Understanding Social, Key Adword Features For 2013 and much more. You can see the […]
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The Chevy Marketing Guide To Hacking The Super Bowl

Chevy Game Time Owning The Super Bowl Super Bowl, the biggest TV advertising day in America, has become a crowded place. With over 50 advertisers competing for viewers’ attention, how do you stand out? Check out how  Chevy Game time stole the ad traffic! VIDEO – How It Was Done.. Chevy Game Time – How […]
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QR Codes | So what are QR Codes and how do I get one?

QR Codes
So what are QR Codes? QR codes are graphics that are becoming more and more popular in web marketing, print media and online. You will see them on leaflets, magazines and on all kinds of different merchandise. QR is short for Quick Response as the graphic can quickly be interpreted into a webpage or just […]
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Google PPC: Where does Google make its money in PPC campaigns?

Where's Google Making Its Money?
The most expensive Google keywords.. In Google’s business model the main source of income is Google Adwords. Google make a fortune out of the keywords we type into the search engines in everyday life. But which keywords are the ones making Google the most money? This infographic from Wordstream shows us where Google is making […]
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