From a visitor point of view, it’s a great way for visitors to get to know your company and possibly the person behind the company, especially if it showcases your more relatable human side. With a blog, you can be more informal and get your personality across! It also positions you as an expert in your field.
From a website design/ SEO services point of view, this is an opportunity to add more content to your website with a focus on your keywords and expanding your keyword cloud. Plus by making it a regular blog Google will consider your website to be very active and will rank it above less active sites.
If you currently have a separate blog consider combining it with your existing website for maximum benefit. This will help increase the domain authority of your website domain rather than for domain like blogger.com.
The secret to blogging is little and often!
Make a list of people who could add relevant content to your site and ask them if they will blog for you. It’s a great way to get your name out there in your industry whilst adding valuable content to your website. Don’t be afraid to let your guest bloggers have a bio section on their blog posts as there is a good chance they will want to share their post with their own followers and peers.
To get those all important backlinks to your website why not see if you can be a guest blogger on someone’s site – you could simply re-word an existing blog you have written (don’t copy it as Google penalises you for duplicate content)… to reduce the man hours or write a totally original blog that links to your site.
Check out these quick blogging tips to make people want to read it!
So, you might now be considering writing a blog by now. If you are not already… but how to start that all important paragraph?
Follow this simple three-step rule.