Google recently started working with the Accelerated Mobile Pages Project, who aim to improve the mobile experience for website visitors. We all seem to get frustrated with slow websites, particularly on mobile devices and with e-commerce websites when buying online. Website visitors are known to abandon sites that simply don’t load quick enough! It’s been clear for a while that something needs to change and the AMP project is the best move.
— Laurence Caro (@laurencecaro) August 3, 2016
Google has already started sending people to AMP pages in the SERPS (Search Engine Results Pages) on mobile searches. Today, Google now have more than 150 million AMP docs on their index, with over 4 million new ones being added every week.
This will obviously only affect mobile searches but with an increase in mobile visitors and those numbers carrying on climbing it’s worth a look into.
The below animated GIFs quickly show how an experience where web results that have AMP will work. When you click on these AMP results, you will be displayed with the AMP page within the browser.
Try it out for yourself on your mobile device by navigating to g.co/ampdemo. Once you’re in the demo, search for something generic like “SEO Banbury” (You’ll see our site top of the organic listings with the AMP logo) to experience how AMP can provide a speedier reading experience on the mobile web.
We’re already using AMP on the Caro Creative website. If you want to look at setting up AMP on your website get in touch.