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AMP is coming to Google’s top ten blue links!

AMP is coming to Google
Last updated: Wednesday August 03rd 2016
Reading time: 2 minutes

Google recently started working with the Accelerated Mobile Pages Project, who aim to improve the mobile experience for website visitors. We all seem to get frustrated with slow websites, particularly on mobile devices and with e-commerce websites when buying online. Website visitors are known to abandon sites that simply don’t load quick enough! It’s been clear for a while that something needs to change and the AMP project is the best move.

Google has already started sending people to AMP pages in the SERPS (Search Engine Results Pages) on mobile searches. Today, Google now have more than 150 million AMP docs on their index, with over 4 million new ones being added every week.

This will obviously only affect mobile searches but with an increase in mobile visitors and those numbers carrying on climbing it’s worth a look into.

The below animated GIFs quickly show how an experience where web results that have AMP will work. When you click on these AMP results, you will be displayed with the AMP page within the browser.

AMP is coming to Google AMP for your WordPress website

Try it out for yourself on your mobile device by navigating to Once you’re in the demo, search for something generic like “SEO Banbury” (You’ll see our site top of the organic listings with the AMP logo) to experience how AMP can provide a speedier reading experience on the mobile web.

We’re already using AMP on the Caro Creative website. If you want to look at setting up AMP on your website get in touch.

I want AMP on my website! Let’s go

About the author

I am a 28-year-old WordPress web designer and SEO consultant based in Banbury, Oxfordshire, UK. I have designed and maintained sites with over 20,000 pages on large corporate websites, smaller small business sites, and tiny personal websites and blogs. I provide freelance WordPress web design services in my evenings and weekends and also work full time for a local design agency in Banbury. You can connect with me on Twitter, Facebook and on Google+.